I Believe The Current B2B Marketing Agency Model Is Broken
If you look closely, majority of the B2B marketing agencies are not delivering real results because:
- They put their focus on leads and cost per lead - NOT QUALIFIED PIPELINE
- You are giving them thousands or even millions of ad budget but who is actively managing this money - JUNIOR EXECUTIVES
- They focus on execution and tactical optimisations at campaign level but not solving the heart of the problem - DEVELOP GREAT CONTENT STRATEGY
An ex-LinkedIner who worked at the LinkedIn Marketing Solutions for over 3+ years. I have supported over 100+ companies from startups to MNC on building and implementing their B2B marketing and content strategies.
Being a big B2B marketing fan, I see there is a huge gap on how majorities of agencies are spending a tremendous amount of ad money in achieving vanity metrics like leads instead of THINGS THAT MATTER - DEMAND & PIPELINE.
Hence, I am jumping out of my stable corporate job and want to get my hands dirty to change all these!
I would be the person who digs into your CRM and interview your prospects and customers to make sure we are doing things that matter!
Start Driving Demand & Pipeline with Your B2B Marketing
If you share the same belief and need help? Schedule a consultation with me today and stop generating leads that don't close!