the[in]academy Story

Salina Yeung -

CEO of the[in]academy | Linked[in] Expert & Coach | 2018 LinkedIn Power Profile | Ex-LinkedIn | Keynote Speaker

Over 10+ years of experience in B2B marketing and sales, specializing in everything LinkedIn. Salina solves complex business challenges by connecting the dots between solutions, sales & marketing alignment, innovative sales strategies, and breakthrough content marketing.

During her Tenure at LinkedIn

Over the past few years, Salina has trained over 8,000 execs from around the world and consulted for Fortune 500 brands in the US, UK, Switzerland, Luxembourg, Hong Kong & Singapore about the power of digital marketing and personal branding.

So many clients, friends ask me 

How to build a powerful LinkedIn profile, expand their network, make a good impression on prospects, and what they need to do to land that dream job. As an Ex-LinkedIner, I know the ins and outs of what makes for a successful presence on the platform, I started sharing exclusive content with my connections and followers: In 2018, I launched a monthly video series where I share insights, tips, and tricks of the trade, garnering an average of 8,000 unique views per episode.

the[in]academy was born

With the success of my monthly series, I've decided to launch a dedicated page to host even more content that will continuously help individual professionals and brands be successful on LinkedIn. 

Interested to unlock your full potential on LinkedIn?

Chat With Salina

Our story

This is a story about two Ex-LinkedIners jumping out of our corporate jobs and into a new mission of our own: We saw both professionals and businesses not fully optimizing their online presence. We truly understand the challenges that you face out there - that’s where we come in!

Together, we have helped over 100+ companies globally, ranging from startups to MNCs, on their LinkedIn and B2B marketing strategies. And we believe by leveraging our proven approaches and frameworks, you too can achieve tangible results for your business by building a strong personal brand, boosting social engagement, and turning connections into paying customers.

 

Two things we want to fix: WHO we are

So many clients, friends ask me

“...Salina, how do I build a powerful LinkedIn profile, expand my network, make a good impression on clients or prospects, and how do I land that dream career of mine?” As an Ex-LinkedIner, I know the ins and outs of what makes for a successful presence on the platform, I started sharing exclusive content with my connections and followers: In 2018, I launched a monthly video series where I share insights, tips, and tricks of the trade, garnering an average of 8,000 unique views per episode.

With the success of my monthly series, I've decided to launch a dedicated page to host even more content that will continuously help individual professionals and brands be successful on LinkedIn. 

the[in]academy was born!

- Salina

 

Everyone is trying to get leads

But the question is, are they really converting their pipeline into sales? For the prospects who downloaded your whitepaper, do they really want to have a meeting with your reps?  

I believe the current B2B marketing agency model is broken because most of them focus on leads and cost per lead but don't pay enough attention to what happens after. Instead, I want to help you generate demand and pipeline to showcase the real ROI of B2B marketing.

- Gary

Our story

This is a story about two Ex-LinkedIners jumping out of our corporate jobs and into a new mission of our own: We saw both professionals and businesses not fully optimizing their online presence. We truly understand the challenges that you face out there - that’s where we come in!

Together, we have helped over 100+ companies globally, ranging from startups to MNCs, on their LinkedIn and B2B marketing strategies. And we believe by leveraging our proven approaches and frameworks, you too can achieve tangible results for your business by building a strong personal brand, boosting social engagement, and turning connections into paying customers.

 

Two things we want to fix

So many clients, friends ask me

“...Salina, how do I build a powerful LinkedIn profile, expand my network, make a good impression on clients or prospects, and how do I land that dream career of mine?” As an Ex-LinkedIner, I know the ins and outs of what makes for a successful presence on the platform, I started sharing exclusive content with my connections and followers: In 2018, I launched a monthly video series where I share insights, tips, and tricks of the trade, garnering an average of 8,000 unique views per episode.

With the success of my monthly series, I've decided to launch a dedicated page to host even more content that will continuously help individual professionals and brands be successful on LinkedIn. 

the[in]academy was born!

- Salina

 

Everyone is trying to get leads

But the question is, are they really converting their pipeline into sales? For the prospects who downloaded your whitepaper, do they really want to have a meeting with your reps?  

I believe the current B2B marketing agency model is broken because most of them focus on leads and cost per lead but don't pay enough attention to what happens after. Instead, I want to help you generate demand and pipeline to showcase the real ROI of B2B marketing.

- Gary

What people say about me?

Book a Free Discovery Call with Salina 

Want to further escalate your personal brand on LinkedIn or empower your team to exceed their KPIs by fully utilising the features of the platform? 

Let me help!

Ready to Start Your Journey?

What you want to learn more on? 

Personal Branding
B2B Marketing